Final Project Milestone Two Moonlight Meadery Essay

Final Project Milestone Two: Moonlight Meadery Moonlight Meadery, LLC (the Company), a winery located in Londonderry, New Hampshire, manufactures mead from distilled honey. Michael Fairbrother founded Moonlight Meadery in 1995. Fairbrother started the company â€Å"†¦with a mission to bring ultra-premium meads to the market† (Moonlight Meadery, 2014. para. 2). Mead is a honey-based wine, and it is one the oldest known fermented beverages (National Honey Board, n.d.). Brewers create mead by fermenting honey, water, and yeast with various fruits and spices. The Company currently ships to 32 distributors within the United States, and it exports to a distributor, Calibre Craft Beer Trading Co., in Australia. Recent intentions to expand operations globally spurred interest in Ireland for its economic, taxation, and cultural potentials. Ireland is home to many U.S. corporations and subsidiaries, including Intel, Boston Scientific, Dell, Pfizer, and Facebook (IDA Ireland, 2011). Collectively, U.S. multinationals in Ireland employ over 115,000 people in over 700 firms within the country (American Chamber of Commerce, n.d.). Additionally, Ireland’s corporate tax rate is 12.5%, which remains one of the lowest in the European Union (EU) and that will prove beneficial in support of the Company’s net income after taxes. There are beneficial cultural potentials associated with mead, which â€Å"†¦derives much of its appeal through Irish folklore, which is legendary of this mystical drink with strong

Communication 491 Work Experience Essay - 1728 Words

Communication 491 Work Experience I. INTRODUCTION My life time work experience and professional skills include jobs in some manner with the United States Army since 1996 (16 years in the United States Army and eight years of a civilian job in the Army Corp of Engineers at the Hannibal Lock and Dam) and seven years in chemical operating, have given me extensive skills and knowledge. This experience was acquired through training and continuing education with the United States Army, Cytec Industries (currently, Solvay Industries), and the Army Corp of Engineers Pittsburgh District –Hannibal Lock and Dam. My career has been dominated by the implementation of effective communication skills. I have held various†¦show more content†¦II. DAILY JOB COMMUNICATION 1. Teaching classes One of the important ways of communicating is teaching, which is rich in verbal, written, and nonverbal communication. I have given on the job training and taught numerous classes in the military to soldiers including: basic sk ills, marksmanship training, weapons maintenance, first aid, self-aid and buddy care, land navigation, urban warfare-mount training (entering and clearing buildings), personal hygiene, Military Occupation Specialist (MOS), battle drills, Equal Employment Opportunity, and Sexual Harassment and Assault Prevention (SHARP). (Appendix The Operations Security (OPSEC) required the teaching of the following: identifying crucial information, analyze the threat, analyze vulnerabilities, assess the risks, and plan countermeasure application. As a drill sergeant, additional teaching was required to instruct Drill and Ceremony, combat battle drills, and further weapon maintenance. When I was assigned as the Assistant Convey Commander while deployed in Iraq my duties were comprised of teaching battle drills, rollover drills, vehicle recovery, reaction to Improvised Explosive Device (IED), reaction to small arms fire, and additional weapon maintenance. (Appendix) As Assistant Convoy Commander in Iraq I would instruct the Humvee driver with nonverbal gestures, as needed (due to the noise of theShow MoreRelatedArts of the Contact Zone by Mary Louise Pratt999 Words   |  4 PagesZone†, an article written by Stanford professor Mary Louise Pratt, discusses many different ideas about culture and communication by utilizing what she calls the literate arts. Pratt explains many terms that she believes are beneficial in gaining a further understanding of a literary piece. Key terms such as, contact zone, autoethnography and transculturation are introduced in her essay. 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Clearblue Pregnancy Test-Free-Samples-Free-Samples for Student

Questions: 1.Provide an outline of the consumer decision process for the pregnancy test consumer. Discuss why this process is important for Clearblue marketers to complete. Finally, share your recommendations for Clearblue at each stage of the consumer decision process? 2.Pregnancy tests are an inelastic price category. Discuss how the inelastic nature of priced demand impacts the pricing strategy and tactics for Clearblue pregnancy tests. 3.Pharmacies are an important distribution channel for Clearblue. (a) What type of channel power do pharmacy retailers have over Clearblue? (b) What are the implications of this when dealing with channel conflicts? (c) Provide at least two strategies for managing channel conflict. 4.Clearblue is a global brand. Define and outline why Clearblue should consider the ten commandments of global marketing when adapting in-store education materials from other global markets to Australian retail stores. Answers: 1.A consumer goes through several stages before purchasing a pregnancy test kit. Steps 1 In this step the need of purchasing a pregnancy kit takes place. This need occurs when the women has certain expectations and doubts as to whether they will be conceiving or not. Whenever such a need arises, it should be the aim of the organization to see to it that the first name that comes into mind when they think of pregnancy test is Clearblue`s . For this it needs to indulge in proper advertising. Step 2 Whenever a customer feels that she needs to use a test, she conducts a research to find the best alternative. The company should compare its products from that of its competitors and see to it that the company is the best among all. Its quality and pricing must be the selling point. Advertisements help. Step 3 In this step the company shall evaluate the concept of pricing, quality and recommendation from pharmacy owners. Hence, t is advised for Clearblue that the products are priced accordingly and that the pharmaceutical owners are well aware of the product advantages. Only then will be able to recommend to the customers. Step 4 In this step the company needs to come up with added advantage as this is a stage of purchase. Step 5 Clearblue can engage in a purchase evaluation and analyze the satisfaction of the consumers. The analysis of the customer purchase by Clearblue and closing the process is important for future services. The company can learn where the loopholes re and improve in future 2.Price elasticity helps in measurement of the sensitivity of the quantity with respect to the price of the given product. It is generally observed that the price falls leads to an increased demand as the customers want to take advantage of the lower price. Hence, Clearblue`s pregnancy test has an inelastic demand in the sense the quantity purchased has no effect on the price of the product. This means that greater quantity is demanded the price of the product remains the same. This helps the firm to avoid price wars. Taking advantage of the inelastic pricing system the production and distribution costs need to be considered. The price should be such that these costs are covered by the firm easily, Secondly to price accordingly, Clearblue needs to see that the price of the competitor are observed as the marked price cannot be more than that Proper comparisons must be made on the e-commerce website. Therefore, it is recommended that sensitivity is reflected to the various factors affecting the pricing of the product. The company can consider the listed factors and price its product: Costs of distribution Costs of advertising Competitors price One of the advantages of inelastic price is that the company is able to incur larger profits as its demand is stable and the company can charge after covering all its cost and leaving a sufficient profit margin. 3.A distribution channel can be defined as a source or a medium for the manufacturer to circulate the products in the market. Clearblue is a global leader in the pregnancy test category Therefore; pharmacies form one of the most important distribution channel; for Clearblue. As pharmacies are one of the most critical distributors for Clearblue the company enjoys a relatively strong position in the given relationship. This is because there are not many options available with the test brand were it can showcase its product and therefore the pharmacies are aware of the given fact and enjoy a high position in the setting whereby they tend to dominate the prices and stock levels. Hence, while dealing with channel conflicts, Clearblue needs to take things slowly. As pharmacies are the most critical channel for the business, the company cannot afford to lose out on this and needs to be reasonable and systematic in its conflicts. If the company had enjoyed a greater power than that then it could dominate and rule in the negotiation technique. Recommendations of strategies for managing channel conflicts: Accommodating: As the pharmaceutical is in a position whereby it has great power in the given distribution channel. Clearblue needs to be extremely accommodating in the negotiation process. Compromising- As the pharmacies have a better position, Clearblue needs to be extremely compromising with them. However, the company should keep its own stand also. 4.Clearblue has the aim of opening its stores worldwide and becoming a household name. However, the society and culture of every business is quite different from that of the other countries and therefore a global brand should keep in mind the 10 marketing commandments before designing the materials for the stores. It is important to keep these commandments in mind because: It guides the company to research upon the global branding place. Only when a company is successfully able o research, then it can take advantage and make space for itself. The kind of culture Australians have should be researched and kept in mind. The commandments help the company to create a good infrastructure. This means that the company needs to build in a resourceful system whereby it shall have everything which is important and a proper space to accommodate the brochures and materials Global commandments also teach to make effective use of integrated marketing communication system. Using an effective marketing communication system shall help the company to make proper promotion material for the tests. The global marketing commandments also help the firm to create global equity and spread their name afar. Hence, it is extremely useful to keep these rules in mind before making material or the pregnancy test thereafter keeping in mind the Australian crowd. Three commandments and their application for Clearblue: Not taking short cuts- The Company needs to realize that it needs to prepare a new and customized set of materials for the company for which it should not be taking any shortcuts. Employing IMC- While designing and promoting the product, it can implement an integrated marketing communications tool to see to it that the company enjoys success in its activities. Creating Functional Guides- Since the company has started its operations in Australia a few years back it should follow the functional guised of ho a business should survive in Australia. Through readings and other methods it should also form its own functional guides for designing materials or the stores mapping.

Essay about Inditex Zara

Question: Write essay about Inditex Zaras success explained from the Information System point of view. Answer: Introduction The information system is the infrastructure that is composed of a set of interrelated components for collecting or retrieving, storing, processing and dispensing the information. It helps in sustaining the organizations process of decision taking and control. An information system is utilized for achieving the principle goal of the organization by establishing effective communication and data sharing. It is important to keep track of the effectiveness of the information system used by the organization. Inditex Zara uses a hybrid model of the information system for achieving the core value of their business and align their goals for meeting the customer satisfactions. The hybrid model utilizes both human intelligence and Information technology for the organizations operations. Analysis of Success of Zara using Information Technology Zara[1] has developed the core capability for the effective and minimalistic approach for utilizing IT in suitable knowledge transmission, fast production of goods and empowerment of the employees. The principle motive of the information system is improving the regularity and class of clothing stock kept by the designing and planning panels. The unique information system of Zara helps in developing human supported IT solutions for keeping an insight on the merchandise of less demand. The information system used by Zara is cost effective and helps them for rapidly responding to the diverse customer's demand. The information system provides fine, supervised stock inventories, an effective linkage between the consumers demand and supply and reduction in the cost of outdated products. Zara has introduced online customer help desk that enables the customer from the pain of conventional shopping. The customers can see the products online and buy them using the internet. The success and competition gain of Zara is the result of its hybrid information system that comprises both information technology and human resources[2]. The information system streamlines the information between the stores and headquarters of Zara using the personal digital assistants, customer feedback and marking high demand fashion trends. The managers keep excellent inventory for decreasing the wastage and inefficiency to as minimum as 1% on an annual basis. The company Zara spends 0.5% of its total revenue on the IT development while its competitors spend 2.5% of their total revenue on the same field. It provides Zara an edge in competition over its rivals because of cost effectiveness. Due to the incremental nature of the information system in the organization, Zara has helped them to stay consistent with their business strategies. Conclusion The information system in Inditex Zara is incremental and radically innovative in nature. The compactness of their information system has resulted in the growth of the organization as the most profitable global operating clothing chain. The IT system has resulted in shortening the time expense for designing and delivering the goods. Zara has a web application to support the online market and ease of customer-company relation. It is possible because of the information system and smart technologies prevalent in modern time. The information system of Zara is relatively effective and cost saving that allows the quick response, effective communication and ensures correct pricing of the goods. Bibliography Mayrhofer, Ulrike, and Claire Roederer.Zara: The international success of fast-moving fashion. HAL, 2016. Rao, Kandi Ganeswara. "Successful International Expansion of a Fashion Retailer: A Case Study of Zara."BS Publications(2014): 245. [1] IT, Zara. 2016. "ZARA Official Website".Zara.Com. [2] Miao, L. I. "Analysis of the Development of Apparel Industry through the Success of ZARA."Progress in Textile Science Technology3 (2013): 031.